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You know what gets ppl to use Linux? 100% Software compatibility out of the box and OEM who preinstall Linux distros.
Barely anyone outside the bubble oft techies and enthusiasts cares. You have to BRING it to the users. For most oft them comfort is king after all.
My dad is a complete tech noob. I took his laptop, installed Ubuntu, configured everything and showed him where he could find the applications he uses. Done.