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Because they’re not in it for profit. It’s a project of the chuds at the Daily Wire. Any profit is a side effect of their true goal, right wing culture war. It exists to take money from their fans and use their “successful business” to prove that they’re correct. They’d still do it even if it wasn’t profitable just to push their preferred narrative.
From Wikipedia:
The Steam page for the DLC also lists Gearbox Software as the developer and Gearbox Publishing as the publisher so yeah. Seems accurate.