Maybe they can sack the studio pre release. That gave some of their other games some more attention /s
Sony did that to the studio that made PS All Stars Battle Royale. They were told it was being closed I think a week before the game launched. I remember reading how they had to ask other studios to handle bug fixes post-release.
Microsoft thinks that their own games barely need advertising or hype because they’re available on Game Pass anyway. They’re forgetting that those ads would be Xbox ads too. And so the death spiral continues.
This is the one studio I’m pissed Microsoft bought. First one started as a Playstation and pc game. Id buy 2 on pc but my GPU recently died and I’m not buying another until the 5070 probably. And my fallback gtx 970 isn’t gonna cut it.
I don’t think Hellblade 2 is the kind of game that’s going to make a ton of money, at least not as much as major franchises on Playstation. It wouldn’t make sense to spend too much budget on marketing.
I feel like they should advertise it beyond that, because it’s one of their most recognizable brands.
With the general drought of first-party titles in the past decade, the flops last year and the studio closures this week, they could really do with some news that they’re still releasing games for the XBOX.It’s also a title which has the potential to make fans actually buy an XBOX.
But Microsoft never seemed to understand XBOX as more than the sum of its parts, so they probably won’t do it.
