As a PC player, I never grasp why console players are willing to pay a ransom to access a product and service they already paid for.
And worst, this video shows M$ double dip dev by taking a 30% cut plus the cost of game service (like logins, verification, lobby, etc) unlike Steam that already have it covered in that cut, and triple dip by asking player to pay more.
Good point, also there are more PC games and they are usually cheaper.